The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Mar 21, 2017 By: Brad Blank
3 Ways LEED Education Can Help Product Manufacturers
LEED certification can be difficult for building product manufacturers to navigate. LEED v4 is a whole new ballgame compared to LEED v3 and previous versions.
On: Mar 17, 2017 By: Brad Blank
How Product Manufacturers Can Increase Customer Lifetime Value
Students in business school are taught that a business is worth the sum of its future profits. This criteria is how investors calculate an accurate price of a company’s shares.
On: Mar 14, 2017 By: Craig Haney
The Top 10 Mistakes Made by Building Product Reps
Building Product Reps face numerous obstacles in getting their products specified by design professionals. According to spec writer Craig K. Haney, FCSI, CCS, “many product reps then shoot themselves in the foot by making terrible product presentations.
On: Mar 8, 2017 By: Brad Blank
How to Get Specified by Architects-Part 2
Building products that successfully create habits and alleviate a user’s pain lay claim to a particular feeling. In his national bestseller How To Build Habit-Forming Products, researcher Nir Eyal discusses how a successful product utilizes internal triggers to solve a user’s problem.
On: Mar 3, 2017 By: Brad Blank
How to Accurately Describe Your Building Product
New building products are released in the marketplace every year. Trade shows, magazines, websites, and other strategies are used to promote these new building products. Language can have a major effect on how a building product is received in the marketplace. We offer a few suggestions for building product manufacturers releasing a new product or rebranding a product.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.