I would strongly encourage every designer to take advantage of the virtual product overviews Ron Blank & Associates has established. The half hour review is an excellent way to keep up on current products and manufacturers while conveniently fitting into your personal schedule. The presenters are respectful of your time and only discuss the products that are of interest to you. Overall a great format to keep every designer current in their product knowledge!Bruce Burchfield, AIA
The Spec Shaman
The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.
On: Feb 24, 2017
 “Marketing is a game of mental warfare. It’s a battle of perceptions. The world of business is populated by big, highly diversified generalists and small, narrowly focused specialists. If line diversification were effective marketing strategies, you’d expect to see the generalists riding high. But they’re not. Most of them are in trouble. The generalist is weak. |
On: Feb 16, 2017
 Building Product Manufacturers that form strong user habits enjoy many benefits to their bottom line. Instead of expensive marketing, these manufacturers link their products and services to the user’s routines and emotions. |
On: Feb 7, 2017
 Building product manufacturers face many challenges when trying to get their products specified. Matt Johnson, Head of Software for ARCOM, producer of AIA MasterSpec, has identified five major mistakes that product manufacturers make. |
On: Jan 20, 2017
 Does your company offer free online AIA education? If so, there are some basic tips to optimize your education course so it receives higher participation. You can create the greatest AIA course in the world, but unless you integrate a few key strategies, your course may suffer low attendance. Online AIA course optimization strategies include using video, utilizing an accomplished subject matter expert, and integrating SEO into your course. |
On: Nov 10, 2016
 Thirty years ago print advertising ruled the roost. Newspaper, magazine ads, and direct mail were utilized by many building product manufacturers to reach architects, spec writers, and other decision makers. Today’s media world is completely different. Total print advertising in the United States dropped by over $30 billion between 2011 and 2016. Online ad spending reached $62 billion in 2016. |
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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.
GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.
GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.
Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.
Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.
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Project Architect Crabtree, Rohrbaugh & Associates Architects |
The Spec Shaman
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Posted On Sep 22, 2022 |
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Posted On Aug 17, 2022 |
