The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Oct 28, 2016 By: Brad Blank
4 Reasons Why LEED Professionals Can’t Take Your GBCI Education Course
One of the most critical aspects of building product specification is education. Education = Specification. If a designer does not understand the benefits, applications, limitations, and costs associated with a building product, they will never specify it. Education is a key component to any successful marketing strategy by a building product manufacturer.
On: Oct 28, 2016 By: Brad Blank
There are 5 significant reasons why building product manufacturers should develop Health Product Declarations (HPDs). The HPD provides a standard format and instructions to accurately and consistently report the material contents of a building product, and associated health information.
On: Oct 28, 2016 By: Brad Blank
How To Get LEED Certified
How do you get LEED certified? You don’t! Buildings are LEED certified while people are accredited. Newcomers to the LEED rating system often confuse the two terms. The Green Business Certification Inc. (GBCI) is a third-party organization that provides independent oversight of LEED professional credentialing and LEED certification programs related to green building and health and wellness in the built environment.
On: Oct 28, 2016 By: Brad Blank
How to Get Specified by Architects-Part 1
Getting your products specified by architects isn’t rocket science but it takes persistence and patience. First of all, you need a great building product. If your product is a cheap piece of crap, ridden with design deficiencies, made from toxic substances like mercury and asbestos and assembled by underage children in some third world country ruled by a ruthless dictator, then you might want to rethink your plan.
On: Oct 28, 2016 By: Brad Blank
How Webinars Can Be Your Secret Weapon
Webinars are one of the most effective marketing tools a building product manufacturer can use. Webinars can offer more education benefits in one hour than any other sales and marketing program. How many other marketing programs do you know of that can educate 250-500 architects, specifiers, contractors, and engineers in one hour? Webinars should be an essential part of your long term marketing plan.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.