The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Apr 17, 2017 By: GreenCE, Inc.
Building Product Reps: How to Get a Piece of a Billion Dollar Business
So, you manufacture a great building product. It’s sustainable, it can contribute toward LEED points. It’s even pretty. Yet, no one is specifying it. So, what do you do? You acknowledge that you are in the right business, at the right time. You just might not have the right tools.
On: Apr 10, 2017 By: Brad Blank
Why Building Product Reps Should Avoid Short Term Sales
“Avoid short-term sales at the expense of long-term relationships. Make yourself the design professional’s resource, not his enemy,” says Craig K. Haney, FCSI, CCS. For decades, Mr. Haney has written specs for some of the country’s top building product manufacturers and AEC firms. He offers a unique perspective on how building product manufacturers can forge a successful relationship with design professionals.
On: Apr 6, 2017 By: Brad Blank
LEED Exam Study Skills For Building Product Reps
LEED exam prep can be difficult for building product manufacturers to navigate. LEED v4 is significantly different compared to LEED v3 and previous versions.
On: Mar 31, 2017 By: Brad Blank
How to Create an AIA Continuing Education Course
“An investment in knowledge pays the best interest,” said Benjamin Franklin. AIA continuing education is one of the most powerful tools a building product manufacturer can use to reach architects and spec writers. Education = Specification.
On: Mar 27, 2017 By: Brad Blank
How to Be a Bold Building Product Manufacturer
“The bigger the company, the more the law of averages wipes out any real advantage of a trying-harder approach. History teaches that the only thing that works in marketing is the single, bold stroke.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.