The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: May 24, 2017 By: Brad Blank
How Buildings Can Improve Our Health
The built environment provides the setting for our lives. It plays a huge role in our natural environment, our economy, and our culture. The built environment provides a context for addressing the world’s greatest contemporary challenges including pollution, climate change, and habitat destruction. Green buildings can reduce that environmental damage. In many cases, green buildings can enhance the health of the environment and the people who use them.
On: May 18, 2017 By: Brad Blank
Grand Slam: Increasing Building Product Specifications
Companies that reward users by solving a problem reinforce their motivation for the action taken. In his national bestseller How Build Habit Forming Products, researcher Nir Eyal states “ultimately all businesses help users achieve an objective.
On: May 12, 2017 By: Brad Blank
How Do Architects Become Hooked on Your Building Products?
“User habits are hard to break and confer powerful competitive advantages to any company fortunate enough to successfully create them,” said researcher Nir Eyal in his national bestseller How Build Habit Forming Products.
On: May 5, 2017 By: Brad Blank
Essential Qualities of Successful Building Product Manufacturers
Building product manufacturers need to be fierce to succeed. In Jeffrey Fox’s book How To Be A Fierce Competitor, he states that companies must never stop selling, reaching out, and communicating to their markets.
On: Apr 26, 2017 By: Brad Blank
3 Reasons Why Your AIA Education Course is a Waste Of Money
Building product manufacturers need to invest their marketing dollars wisely. Manufacturers with limited budgets and a small staff need to ensure that they get the best return on their investment. Developing an AIA education course can be an expensive endeavor for a manufacturer. Avoiding certain pitfalls and maximizing investment is crucial. There are three critical mistakes that building product manufacturers need to avoid to not waste their money.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.