The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Jul 20, 2017 By: Brad Blank
3 Ways Product Manufacturer Reps Can Maintain A LEED Credentia
Building product reps who have obtained their LEED professional credential should be commended for their effort. It is no easy feat spending countless hours taking LEED practice exams, participating in LEED certification training, and locking yourself in your office to memorize arcane building codes, enhanced refrigerant management requirements, and whole building life-cycle impact reduction strategies.
On: Jul 13, 2017 By: Brad Blank
Don't Let Your Building Products Become Obsolete
“Someone, somewhere, is making a product that will make your product obsolete,” said venture capitalist Georges Doriot. Never stop improving your building product, never stop adapting, never stop innovating, and never give up. Fear can be a powerful motivator for building product manufacturers. What can building product manufacturers do to ensure that their products never become obsolete?
On: Jun 21, 2017 By: Brad Blank
Sustainable Trends for Building Product Manufacturers to Consider in 2017
“It’s hard to imagine a time more hopeful and horrifying for sustainable business. On the one hand are great achievements and milestones. The Paris Agreement on climate change was ratified last year, faster than any United Nations pact in history, a powerful confirmation of the importance the nations of the world attach to combating climate change.
On: Jun 15, 2017 By: Brad Blank
A Building Product Manufacturer's Guide to Fighting the Resistance
“Most of us have two lives. The life we live, and the un-lived life within us. Between the two stands Resistance,” says author Steven Pressfield in his book “The War of Art.” How can building product manufacturers be the best at what they do? How can product reps overcome obstacles in their professional lives? To engage the challenge of specifications effectively requires learning about the process itself. Resistance is what distracts us and prevents us from succeeding.
On: Jun 7, 2017 By: Brad Blank
Where Should Building Product Manufacturers Invest Their Budget Dollars
“Good companies are thoughtful and discriminating as to how they allocate time, people, and money,” says author Jeffery Fox in his book How to Be A Fierce Competitor. Fox advocates that companies should invest their money where they get the highest return. Invest your budget dollars in projects that generate a good return. Invest your time with people who are winners. How much money should you allocate to marketing? And how can you spend it wisely?

Pages

GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.