“Today I sent AEC Daily an official notice that we were canceling our service contract. We have received far greater value with RBA hosting our CE class. In the two months that our CE class has been hosted on your site, we have received nearly 90% of the total course completions we realized on AEC Daily’s site FOR THE ENTIRE 2016 CALENDAR YEAR.“
The Spec Shaman - Getting Specified
Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.
On: Mar 27, 2017
 “The bigger the company, the more the law of averages wipes out any real advantage of a trying-harder approach. History teaches that the only thing that works in marketing is the single, bold stroke. |
On: Mar 17, 2017
 Students in business school are taught that a business is worth the sum of its future profits. This criteria is how investors calculate an accurate price of a company’s shares. |
On: Mar 14, 2017
 Building Product Reps face numerous obstacles in getting their products specified by design professionals. According to spec writer Craig K. Haney, FCSI, CCS, “many product reps then shoot themselves in the foot by making terrible product presentations. |
On: Mar 8, 2017
 Building products that successfully create habits and alleviate a user’s pain lay claim to a particular feeling. In his national bestseller How To Build Habit-Forming Products, researcher Nir Eyal discusses how a successful product utilizes internal triggers to solve a user’s problem. |
On: Mar 3, 2017
 New building products are released in the marketplace every year. Trade shows, magazines, websites, and other strategies are used to promote these new building products. Language can have a major effect on how a building product is received in the marketplace. We offer a few suggestions for building product manufacturers releasing a new product or rebranding a product. |
On: Feb 24, 2017
 “Marketing is a game of mental warfare. It’s a battle of perceptions. The world of business is populated by big, highly diversified generalists and small, narrowly focused specialists. If line diversification were effective marketing strategies, you’d expect to see the generalists riding high. But they’re not. Most of them are in trouble. The generalist is weak. |
On: Feb 16, 2017
 Building Product Manufacturers that form strong user habits enjoy many benefits to their bottom line. Instead of expensive marketing, these manufacturers link their products and services to the user’s routines and emotions. |
On: Feb 7, 2017
 Building product manufacturers face many challenges when trying to get their products specified. Matt Johnson, Head of Software for ARCOM, producer of AIA MasterSpec, has identified five major mistakes that product manufacturers make. |
On: Jan 20, 2017
 Does your company offer free online AIA education? If so, there are some basic tips to optimize your education course so it receives higher participation. You can create the greatest AIA course in the world, but unless you integrate a few key strategies, your course may suffer low attendance. Online AIA course optimization strategies include using video, utilizing an accomplished subject matter expert, and integrating SEO into your course. |
On: Nov 10, 2016
 Thirty years ago print advertising ruled the roost. Newspaper, magazine ads, and direct mail were utilized by many building product manufacturers to reach architects, spec writers, and other decision makers. Today’s media world is completely different. Total print advertising in the United States dropped by over $30 billion between 2011 and 2016. Online ad spending reached $62 billion in 2016. |
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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.
GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.
GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.
Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.
Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.
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Vice President, Sales and Marketing Eagle Roofing Products |
The Spec Shaman
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Posted On Sep 22, 2022 |
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Posted On Aug 17, 2022 |
