The Spec Shaman - Getting Specified
Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.
On: Jan 8, 2018
Building product manufacturers should rejoice and get ready for a successful year in 2018. After the financial meltdown in 2008, the worst economic disaster since the Great Depression, the construction industry stalled for many years. Building product manufacturers, architects, engineers, contractors, and other design professionals suffered from the economic downturn. |
On: Jan 5, 2018
The world of architecture and gaming was, at one time, completely separated. In the last 5 years, with the evolution of VR and AR that has changed. VR has opened the world of architecture to in-the-moment design and life action design. In December, I was able to witness an amazing use of VR in the architectural world. I met with Heather DeGrella, Sustainability Design Leader at Opsis Architecture. I had been invited to participate in a VR game called HEATWAVE: Sympathy for the HVAC. |
On: Jan 3, 2018
We have all worked with demanding clients throughout our careers. It’s part of the job. “Customers may be indifferent and callous and temperamental. Customers can be cranky, picky, needy, impatient, and intolerant. If the customer is profitable and does not negatively impact a company or employees, then that customer is your company’s best friend,” says author Jeffery Fox. |
On: Dec 29, 2017
“Why does resistance yield to our turning pro? Because resistance is a bully. Resistance has no strength of its own; its power derives from our fear of it. A bully will back down before the runtiest twerp who stands his ground. The essence of professionalism is the focus upon the work and its demands, while we are doing it, to the exclusion of all else,” says Steven Pressfield in his book The War of Art. |
On: Dec 27, 2017
Since it’s the holiday season and we’re in a giving mood, we want to suggest you give a present to your competitors. Give your biggest competitor a strategic account. As author Jeffrey Fox states, “not all customers are good customers. A customer that costs more to acquire, more to support, to maintain, to service than the revenues generated is not a good customer.” Give your competition a bad customer! |
On: Dec 19, 2017
The Health Product Declaration (HPD) is one of the most requested specification resources in the AEC industry. Building product manufacturers can contribute one point in LEED v4 with a LEED compliant HPD. |
On: Dec 14, 2017
Many of you may have grown up with Atari, Nintendo, and Sony Playstation game systems. From Pac Man and Super Mario Brothers, to the Final Fantasy and Elder Scrolls Series, gamers have enjoyed challenging puzzles, adventures, and strategy games. Over the past decades, video games have become more complex, immersive, and interactive. |
On: Dec 12, 2017
“A direct presentation to decision makers remains one of the most effective ways to market your product. The interaction between Design Professional and Building Product representative allows for the exchange of ideas and answering of questions,” says Ron Blank, specifications guru and industry leader. Let’s review three types of office visits that can help get products specified. |
On: Dec 4, 2017
Why is your competitor’s online education course outperforming your course by thirty percent or more? Why is your competition getting specified on more projects than you? AIA continuing education is an excellent tool to reach architects, specifiers, interior designers, engineers, and contractors. |
On: Nov 29, 2017
Building product manufacturers with the best intentions can create a AIA continuing education course that does their product and brand a disservice. How many Powerpoint presentations have you witnessed that nearly put you to sleep? Death by Powerpoint is a common saying about presentations that are boring, uninspired, and drab. There are several reasons why AIA continuing education can fail to deliver it’s intended outcome. Let’s explore three of them- |
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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.
GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.
GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.
Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.
Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.