The Spec Shaman - Getting Specified
Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.
On: Oct 4, 2017
In 2014 HKS, the 12th largest architecture firm, created a labeling initiative with a focus on data transparency within the product manufacturing world. |
On: Oct 3, 2017
“Find an inner place. A belief. It sounds mystical. Trust it and never depart from it. Keep your flame alive. Every action should come from that inner belief system,” says Antoine Predock in a recent AIA podcast. Renowned architect and artist, Predock states that buildings are all about process. |
On: Sep 26, 2017
In 2009 Perkins + Will launched the Precautionary List. This giant in the industry ranked 4th in the world in 2017 according to ArchDaily, and has long led the way in the transparency branch of the green movement. |
On: Sep 6, 2017
“Just as the gardener, to promote vigorous new growth and radiant blossoms, prunes the deadwood off the rose bush, so do great leaders who get rid of all deadwood employees,” says Jeffery Fox in How to Be A Fierce Competitor. Fox argues that deadwood employees don’t produce results, don’t attract customers, and should be fired. Building product manufacturers that cut low performing employees send a message to the rest of the company- performance matters. |
On: Sep 1, 2017
Why do architects specify certain building products? Why do project teams select certain types of masonry products, insulation, or paint? According to a recent study by the American Institute of Architects (AIA), there are several reasons for an architect’s specification decisions. |
On: Aug 25, 2017
It seems every week, a new building certification system is released. Most building product manufacturers are familiar with LEED, Green Globes, and WELL rating systems. A new healthy building certification system called Fitwel was released last year. |
On: Aug 16, 2017
“LinkedIn Groups are the place to be, not only for professionals looking to belong, but businesses aiming to cultivate a valuable community,” says Dara Fontein in her article Why You Should Be Using LinkedIn Groups. LinkedIn Groups are an invaluable tool in today’s manufacturers market. |
On: Aug 14, 2017
“Are you paralyzed with fear? That’s a good sign. Fear is like doubt, fear is an indicator. Fear tells us what we have to do,” says Steven Pressfield in his book The War of Art. How do building product manufacturers measure success? How do they deal with fear and doubt? Let’s review how building product manufacturers can evaluate their success. |
On: Aug 3, 2017
“Irrespective of ad claims and slogans on trucks, people are not an organization’s most important asset. Having good people is a strategy for creating, acquiring, and building assets,” says Jeffrey Fox in his book How to Be A Fierce Competitor. Employees that work for building product manufacturers quit, are terminated, retire, work hard, etc. Fox argues that profitable customers are a company’s single most important asset. |
On: Jul 26, 2017
No one wants to be embarrassed or humiliated when visiting an architecture firm. It is crucial that building product manufacturer representatives are fully trained about their product’s benefits, applications, warranty, installation, and maintenance issues. Spec writer Craig K. Haney, FCSI, CCS, recounts a story from his early days that illustrates the pitfalls of not being educated fully about your building product. Let’s hear what he has to say about it- |
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GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.
GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.
Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.
Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.