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The Spec Shaman - Getting Specified
Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.
On: Jul 13, 2017
 “Someone, somewhere, is making a product that will make your product obsolete,” said venture capitalist Georges Doriot. Never stop improving your building product, never stop adapting, never stop innovating, and never give up. Fear can be a powerful motivator for building product manufacturers. What can building product manufacturers do to ensure that their products never become obsolete? |
On: Jun 21, 2017
 “It’s hard to imagine a time more hopeful and horrifying for sustainable business. On the one hand are great achievements and milestones. The Paris Agreement on climate change was ratified last year, faster than any United Nations pact in history, a powerful confirmation of the importance the nations of the world attach to combating climate change. |
On: Jun 15, 2017
 “Most of us have two lives. The life we live, and the un-lived life within us. Between the two stands Resistance,” says author Steven Pressfield in his book “The War of Art.” How can building product manufacturers be the best at what they do? How can product reps overcome obstacles in their professional lives? To engage the challenge of specifications effectively requires learning about the process itself. Resistance is what distracts us and prevents us from succeeding. |
On: Jun 7, 2017
 “Good companies are thoughtful and discriminating as to how they allocate time, people, and money,” says author Jeffery Fox in his book How to Be A Fierce Competitor. Fox advocates that companies should invest their money where they get the highest return. Invest your budget dollars in projects that generate a good return. Invest your time with people who are winners. How much money should you allocate to marketing? And how can you spend it wisely? |
On: May 18, 2017
 Companies that reward users by solving a problem reinforce their motivation for the action taken. In his national bestseller How Build Habit Forming Products, researcher Nir Eyal states “ultimately all businesses help users achieve an objective. |
On: May 12, 2017
 “User habits are hard to break and confer powerful competitive advantages to any company fortunate enough to successfully create them,” said researcher Nir Eyal in his national bestseller How Build Habit Forming Products. |
On: May 5, 2017
 Building product manufacturers need to be fierce to succeed. In Jeffrey Fox’s book How To Be A Fierce Competitor, he states that companies must never stop selling, reaching out, and communicating to their markets. |
On: Apr 26, 2017
 Building product manufacturers need to invest their marketing dollars wisely. Manufacturers with limited budgets and a small staff need to ensure that they get the best return on their investment. Developing an AIA education course can be an expensive endeavor for a manufacturer. Avoiding certain pitfalls and maximizing investment is crucial. There are three critical mistakes that building product manufacturers need to avoid to not waste their money. |
On: Apr 10, 2017
 “Avoid short-term sales at the expense of long-term relationships. Make yourself the design professional’s resource, not his enemy,” says Craig K. Haney, FCSI, CCS. For decades, Mr. Haney has written specs for some of the country’s top building product manufacturers and AEC firms. He offers a unique perspective on how building product manufacturers can forge a successful relationship with design professionals. |
On: Mar 31, 2017
 “An investment in knowledge pays the best interest,” said Benjamin Franklin. AIA continuing education is one of the most powerful tools a building product manufacturer can use to reach architects and spec writers. Education = Specification. |
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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.
GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.
GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.
Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.
Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.
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The Spec Shaman
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Posted On Sep 22, 2022 |
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Posted On Aug 17, 2022 |
