The Spec Shaman

The Spec Shaman - Getting Specified

Building product manufacturers who want to get specified by architects can find strategies and suggestions in our weekly blog posts. Building product specification is crucial for manufacturers and our team offers the best resources available. Blog post topics include: 3 part CSI guide specifications, AIA continuing education, and building product rep training. Building product manufacturers who want to get their products specified can check our platform every week for valuable information about the AEC industry. Guest bloggers are always welcome. Please contact us for submission information and requirements.

On: Jun 18, 2018 By: Brad Blank
The Product Rep Myth of The Monster Territory Too Big to Handle
“Improving time and territory management is an example of doing the wrong thing right. Time and territory management is an archaic concept relevant for both door-to-door and route salespeople,” says author Jeffery Fox. Does time and territory management misdirect salespeople? Let’s find out . . .
On: Jun 14, 2018 By: Stacie Townsend
4 Transparency Documents That Help Specification on Both LEED v4 & WELL Projects
In a previous blog, we explored the WELL Standard and how it works together with LEED v4. While LEED v4 is concerned with the design, construction, operation, and maintenance of green buildings, homes, and neighborhoods—the outside of the structure—WELL Standard is focused on a holistic view of health.
On: Jun 11, 2018 By: Brad Blank
Has your company spent a fortune on a continuing education course that fails to provide great ROI? Are you ready to increase your product specification opportunities? Building product manufacturers are working with slimmer budgets and have more responsibilities on their plates. They need as much help as they can to promote their products and get specified. Today we’ll dive into the reasons why many AIA courses stink and what to do about it.
On: Jun 6, 2018 By: Stacie Townsend
The WELL Standard: The Heart of Buildings
Building and design professionals often seem to focus on only the shell and infrastructure of a building. LEED deals with the building materials and how it’s put together. If this was an anatomy lesson, we could say LEED is the bones and muscle of a building. That’s a big job, and with so many programs (and acronyms!) available, why add one more to the mix?
On: Jun 4, 2018 By: Brad Blank
Product Specification Fail: Why Your AIA Course Stinks and What to Do About It - Part 1
Have you spent a small fortune developing your AIA continuing education course only to see it bomb? Are your course participation numbers as bad as Steven Seagal’s acting? Building product manufacturers spend significant budget money on developing AIA courses and the last thing you want to happen is for the course to flop.
On: Jun 1, 2018 By: Stacie Townsend
The Insider's Guide on Getting Specified for Passive House Projects
American architect and inventor, R. Buckminster Fuller, said, “The best way to predict the future is to design it.” The build and design industry is creative and innovative. There is always something new to invent, something new to learn. This creativity and innovation offers a vast amount of options for designing the future.
On: May 29, 2018 By: Brad Blank
Why Every Product Manufacturer Should Aspire to Be Like TOTO USA
“Innovation distinguishes between a leader and a follower,” said Steve Jobs. Recently, I had the opportunity to spend three days at TOTO’s North American headquarters in Morrow, Georgia. TOTO’s manufacturing facility is a technological marvel and exemplifies the highest standards for sustainable manufacturing practices in the industry. It’s also the cleanest manufacturing facility I’ve ever visited.
On: May 25, 2018 By: Stacie Townsend
3 Tools to Make the GBCI Exam Process a Piece of Cake
Taking and passing the LEED exam is no small endeavor. The process and requirements can be overwhelming, as explained in this previous blog, How to Get LEED Certified. It probably requires more studying than desired for the average person, since college is in that rearview mirror for most taking the exam!
On: May 21, 2018 By: Brad Blank
Product Reps Should Treat Everybody as a Potential Client
The best salespeople see everyone in the world as a potential customer. Everyone knows someone. They know someone that can become a customer or a referral. Product reps should treat all noncustomers as existing clients.
On: May 18, 2018 By: Stacie Townsend
3 Ways LEED Product Documentation Leads to Product Specification
The road to product specification can seem like you’re on the Star Trek Enterprise and that you just got transported to an unknown alien planet. There’s lot of steps to take to get specified. There are many strategies to implement. And it’s not all straight forward. It can be confusing!

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.