The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Jul 3, 2018 By: Brad Blank
Elixir Environmental’s Top 6 Tips for Product Manufacturers Developing HPDs
Developing HPDs can be a confusing and frustrating experience for building product manufacturers that are not prepared. “Be Prepared” is the Boy Scout and Girl Scout Motto and underlines the mindset one should have when developing HPDs. The benefits of HPDs to manufacturers and architects outweighs the burden of preparation and publishing them, as we shall see.
On: Jun 28, 2018 By: Stacie Townsend
3 Reasons to Say YES to Becoming a LEED Green Associate
Opportunities don’t happen, they are created. One of the ways to create opportunity is to say yes when your first reaction is to say no. Usually, we say no because we think we’re unqualified or won’t succeed, or we think it doesn’t apply to us. Maybe you have thought this regarding the LEED Green Associate accreditation. But you could be limiting your opportunities.
On: Jun 25, 2018 By: Brad Blank
Product Manufacturers Who Dare to Be Dumb
“The biggest criticism of salespeople by customers is that salespeople don’t ask enough questions. Preplanned, practiced questions are arrow’s in the salesperson’s quiver. Good questions get the customer talking, elicit information, allow the salesperson to listen, and demonstrate to the customers the salesperson’s genuine interest,” says author Jeffery Fox.
On: Jun 22, 2018 By: Stacie Townsend
3 Tips for Getting Specified on Multi-Family Projects
Historically, the LEED rating system is challenging for multi-family project. The single-family and office rating system was used for multi-family development, and this presented less opportunities for multi-family product manufacturers to get specified. But with LEED v4, multi-family specific credits are now included, creating more opportunity for specification. Sustainability may be trending, but this doesn’t mean it’s a fad.
On: Jun 20, 2018 By: Brad Blank
Ron Blank & Associates and Sustainable Minds Announce Collaboration
This strategic partnership will help design professionals find the best products and benefit building product manufacturers through increased access to the design community.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.