The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Sep 21, 2018 By: Brad Blank
The Influencers of Sales and Specifications
Face-to-face relationships can still be crucial for product specification in the age of the internet, emails, phone calls, webinars, and Skype. For thousands of years, humans have done business face-to-face whether its buying, selling, or bartering. Technology like the telephone didn’t dramatically alter the buying and selling process. However, the age of the internet has added new complexities to the selling process for building product manufacturers.
On: Sep 18, 2018 By: Stacie Townsend
Accessible Design, Universal Design, and Social Equity in the AEC Industry—Part 2
Last week, Part 1 of this blog pair discussed the lack of accessible housing in America and explained the difference between accessible design, universal design, and equitable design. As a reminder, accessible design is a process in which all the needs of differently abled people are considered, specifically regarding how their access to everyday activities and living is made possible.
On: Sep 14, 2018 By: Stacie Townsend
Accessible Design, Universal Design, and Social Equity in the AEC Industry—Part 1
Recently, a Ruth Bader Ginsburg quote was shared on social media. It said, “When I'm sometimes asked when will there be enough [women on the Supreme Court] and I say, 'When there are nine,' people are shocked. But there'd been nine men, and nobody's ever raised a question about that.” I am a middle-aged woman who has spent more of my life on the side of feminism and social equity than not, yet this quote blew my mind.
On: Sep 7, 2018 By: Stacie Townsend
5 Tips to Help You Get Specified on LEED Projects
The world of product manufacturing is a gamble and full of risks. So many variables outside of the manufacturers control can affect the outcome, and this has been the case since the beginning of product manufacturing. But with the speed that the AEC industry is changing, it’s easy to get overwhelmed or wonder if your product will become obsolete in the move toward sustainability, regenerative, and resilient architecture, design, and construction.
On: Sep 4, 2018 By: Brad Blank
How E-Business and Customer Empowerment Affects Building Product Manufacturers
There are three primary components of e-business that affect building product manufacturers. E-commerce, e-shopping, and e-customer service. All these components existed in the pre-internet age but in old school market behaviors. E-business has empowered the customer like never before. Customer empowerment has changed the marketplace forever.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.