The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Jul 26, 2018 By: Stacie Townsend
3 Tips for Writing AIA Course Learning Objectives
I’m not a fan of NASCAR, but I love people who are. I’ve had to find interesting things about it to endure watching it with them. Did you know that the cars don’t just fly around the track willy-nilly? The drivers have a strategy, much like a business plan.
On: Jul 23, 2018 By: Brad Blank
Product Manufacturer’s LEED Certification Update and Specification Strategies
Building product manufacturers have many new specification opportunities in 2018, especially for green building projects. The USGBC has released the LEED Certification Update for the second quarter of 2018. The data suggests golden opportunities for manufacturers who are smart, proactive, and manufacture awesome products.
On: Jul 18, 2018 By: Brad Blank
3 Mistakes Building Product Manufacturers Make with Specifiers
“If you don’t know where you’re going, you’ll end us someplace else,” said Yogi Berra. The baseball legend was one of only five players ever to win the MVP award at least three times. He became one of the best players in the league and manufacturers can learn a lot from his wisdom. Sometimes building product manufacturers get lost in the day to day circus of life. There’s quotas to meet, fires to put out, egos to massage, and a host of other baloney.
On: Jul 15, 2018 By: Stacie Townsend
Working Together: Partnership Between Resiliency and Sustainability
When I tell people that I work in the sustainable build and design industry, they usually assume we’re all tree huggers collecting plastic bottles and straws and wearing hemp clothing. They don’t understand that sustainability goes much deeper than that. Its official focus is to avoid the depletion of natural resources, so ecological balance is maintained. In laymen’s terms, we just want to save the environment so that it’s still alive and healthy in a thousand years, right?
On: Jul 10, 2018 By: Brad Blank
Critical Reasons Why Building Product Manufacturers Become Anxious
Change is the only constant in life. Currently, we are witnessing one of the most significant changes in history. Business practices that worked 20 years ago now look antiquated and are destined to fail. Building product manufacturers can become anxious when trying to navigate the current marketplace.

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Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.