The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: May 14, 2018 By: Brad Blank
Turning Architect Objections into Product Objectives
“Customers always have concerns or issues that must be satisfied before they will buy,” says author Jeffrey Fox. He notes that customers are concerned about price, delivery, reliability, size, color, warranty, and other issues.
On: May 10, 2018 By: Stacie Townsend
3 Reasons Why a Health Product Declaration (HPD) Increases Specification Opportunities
Product specification doesn’t just happen, it takes a bit of strategy to achieve! Stephen R. Covey said, “Make time for planning: Wars are won in the general’s tent.” But this isn’t war, this is business! Yes, but planning ahead in any situation is time well spent, especially when it deals with product specification.
On: May 8, 2018 By: Brad Blank
3 Organizations That Can Help Product Manufacturers Get Specified
“Concerning all acts of initiative and creation, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too,” said mountaineer W.H. Murray.
On: May 3, 2018 By: Stacie Townsend
Manufacturers: What Kind of Networker Are You--a Farmer or a Hunter?
The Greenbuild/ABX 2017 Sustainability Report was recently released and it’s exciting to see how Greenbuild stands behind their claims that sustainability is their foundation.
On: Apr 30, 2018 By: Brad Blank
Why Your Building Product Is Kryptonite
Kryptonite is the Achilles’ Heel of Superman. The radioactive substance can kill America’s favorite superhero. Sometimes a building product can seem like kryptonite to an architect or contractor. They will run away screaming if you try to select the forbidden product for a new building project.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.