"[Influencing Specifications Part 1 - Understanding Design Professionals Webinar] was just what I needed. I have been in this field for over 20 years and could never get a straight answer from anyone."
The Spec Shaman
The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.
On: Jan 30, 2018
 “Luck is a very thin wire between survival and disaster, and not many people can keep their balance on it,” said author Hunter Thompson. Building product manufacturers are in the survival business. With competitors closing in on all sides, manufacturers may go extinct if they fail to accomplish critical tasks. Customer service is one of the most significant factors that can affect a building product manufacturer’s bottom line and existence. |
On: Jan 25, 2018
 “Price cutting devalues brands. Cutting prices on industrial products, those items sold by one company to another, cuts profits,” says author Jeffery Fox. Reducing the price may not increase customer demand. Cutting the prices for products can undercut their value proposition. It can also devalue and crash a brand. |
On: Jan 22, 2018
 “Perhaps nothing distinguishes the fierce competitors from the handwringers more than their overall approach to selling in tough times. And like shrewd blackjack players showing two aces, they double-down their bets on training,” says Jeffery Fox in his book How to Be a Fierce Competitor. Timid companies reduce education budgets while bold companies increase their education efforts. |
On: Jan 17, 2018
 “As construction specifiers we are trained to understand that the specifications are one-half of the contract documents for a project, and that they may show up in a court of law where juries can easily read the specifications but not necessarily the drawings. Consequently, we learn early in our careers that our documents must be clear, concise, easily understood by non-design professionals, and fully enforceable,” says Craig K. |
On: Jan 12, 2018
 “Change is inevitable, growth is optional.” That was said by John C. Maxwell. He didn’t say we liked it, he just said it was. Change IS. Whether we want it, whether we voted for it, or whether we sought it out. The building product manufacturing world is no different. |
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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.
GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.
GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.
Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.
Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.
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Anonymous Position Hollabaugh Brothers & Associates |
The Spec Shaman
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Posted On Sep 22, 2022 |
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Posted On Aug 17, 2022 |
