The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Jan 8, 2018 By: Brad Blank
3 Reasons Why Product Specification Will Increase In 2018
Building product manufacturers should rejoice and get ready for a successful year in 2018. After the financial meltdown in 2008, the worst economic disaster since the Great Depression, the construction industry stalled for many years. Building product manufacturers, architects, engineers, contractors, and other design professionals suffered from the economic downturn.
On: Jan 5, 2018 By: GreenCE, Inc.
How VR Can Change Occupant Behavior
The world of architecture and gaming was, at one time, completely separated. In the last 5 years, with the evolution of VR and AR that has changed. VR has opened the world of architecture to in-the-moment design and life action design. In December, I was able to witness an amazing use of VR in the architectural world. I met with Heather DeGrella, Sustainability Design Leader at Opsis Architecture. I had been invited to participate in a VR game called HEATWAVE: Sympathy for the HVAC.
On: Jan 3, 2018 By: Brad Blank
8 Signs of a Demanding Contractor or Architect
We have all worked with demanding clients throughout our careers. It’s part of the job. “Customers may be indifferent and callous and temperamental. Customers can be cranky, picky, needy, impatient, and intolerant. If the customer is profitable and does not negatively impact a company or employees, then that customer is your company’s best friend,” says author Jeffery Fox.
On: Dec 29, 2017 By: Brad Blank
The Philosophy & Tools of a Professional Building Product Rep
“Why does resistance yield to our turning pro? Because resistance is a bully. Resistance has no strength of its own; its power derives from our fear of it. A bully will back down before the runtiest twerp who stands his ground. The essence of professionalism is the focus upon the work and its demands, while we are doing it, to the exclusion of all else,” says Steven Pressfield in his book The War of Art.
On: Dec 27, 2017 By: Brad Blank
Giving Your Competitors a Nice Big Present
Since it’s the holiday season and we’re in a giving mood, we want to suggest you give a present to your competitors. Give your biggest competitor a strategic account. As author Jeffrey Fox states, “not all customers are good customers. A customer that costs more to acquire, more to support, to maintain, to service than the revenues generated is not a good customer.” Give your competition a bad customer!

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.