The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Feb 21, 2018 By: Brad Blank
The Master Gardener:  How Successful Product Manufacturers Grow
What if a garden was a product manufacturer? It’s a unique analogy but offers many important lessons. Author Jeffrey Fox has suggested that companies should be like master gardeners. According to Fox, if a manufacturer was a master gardener, management would do the following: Why does the garden exist? Why does the company exist? A building product manufacturer should be confident in their mission and goals.
On: Feb 16, 2018 By: GreenCE, Inc.
LEED v4 For Product Manufacturers
In this one hour presentation, building product manufacturers will learn how to get specified on LEED v4 projects. We will explore strategies to help manufacturers reach the decision makers. Participants will learn what LEED credits apply to their products and how they can leverage LEED to their advantage. In addition, we discuss the latest developments for LEED v4.1.
On: Feb 13, 2018 By: Brad Blank
Building Product Launch:  Locked and Loaded for Success
“Tough times are the best times to launch new products. Customers are looking for value, for alternatives, to save money, to make their business more competitive, to better their lives. In tough times, customers are more willing to change than they are when life is easy,” says author Jeffery Fox.
On: Feb 8, 2018 By: Brad Blank
4 Ways Building Product Manufacturers Can Benefit from Content Marketing
Content is king, especially in this day and age. The Content Marketing Institute revealed that 89% of Business To Business use content marketing. Content drives website traffic, generates leads, educates customers, and increases SEO.
On: Feb 1, 2018 By: GreenCE, Inc.
An Interview with Dean from Noble Company
“Luck is a very thin wire between survival and disaster, and not many people can keep their balance on it,” said author Hunter Thompson. Building product manufacturers are in the survival business. With competitors closing in on all sides, manufacturers may go extinct if they fail to accomplish critical tasks. Customer service is one of the most significant factors that can affect a building product manufacturer’s bottom line and existence.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.