The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Apr 2, 2018 By: Brad Blank
Poppycock Product Specifications
The Merriam-Webster dictionary defines “poppycock” as empty talk, writing, or nonsense. No architect, specifier, or designer should be tormented by poppycock product specifications. Guide specifications should be clear, concise and assist the design professional when selecting a product.
On: Mar 28, 2018 By: Brad Blank
Will LEED v4.1 Be A Game-Changer for Product Manufacturers?
LEED v4.1 could be a game-changer for building product manufacturers in 2018. Our team recently met with Mahesh Ramanujam, CEO of the USGBC to learn more about LEED v4.1. The Texas Breakfast event in Austin provided attendees an opportunity to learn about the changes coming down the pipeline.
On: Mar 26, 2018 By: Brad Blank
How CSI Helps Manufacturers Get Their Building Products Specified
How do you get your building products specified? That’s the million-dollar question. Industry veterans will tell you hard work, persistence, intention, being a good listener, and building a relationship with the design community. From time to time, a back to the basics approach is needed by veteran building product manufacturers and newbies to the industry. And there is one national organization that can significantly help manufacturers.
On: Mar 23, 2018 By: Brad Blank
What Building Product Reps Don’t Know About LEED v4
The LEED Rating system has been around for twenty years. In 2013, the latest rating system LEED v4 was launched. Yet, many building product reps are completely in the dark when it comes to LEED and the specification opportunities it offers. Most manufacturers have a LEED point person to handle LEED and sustainability related questions.
On: Mar 16, 2018 By: Brad Blank
Pay Attention: You Either Got Your Product Specified or You Didn’t
“Let’s talk about something important! Put that coffee down! Coffee’s for closers only,” said tough guy Blake in the movie Glengarry Glen Ross. You either made the sale or didn’t. No one cares why you didn’t bring in the deal. No one cares about why an architect didn’t specify your product.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.