The Spec Shaman

The Spec Shaman

The building industry's top specification experts, LEED gurus, and design hotshots offer their best advice, research, and insights to help building product manufacturers increase product specifications. Building product specification is what keeps us up at night. Our team of experts are dedicated to helping building product manufacturers implement meaningful action to create positive outcomes. The goal of this blog is to create insightful, relevant content that building product manufacturers can utilize in their daily lives. Whether you are the company Owner, President, Marketing Manager, Sales Leader, Product Rep, or office intern we hope to provide you with strategies to improve product specification results and grow key parts of your business significantly.

On: Feb 14, 2019 By: Brad Blank
One of the most effective marketing tools a building product manufacturer can use is webinars. There are more education benefits in a one-hour webinar than any other sales and marketing option. They drive person to person interaction, they generate high quality leads, they advertise your company as a trusted resource, they increase your audience, and they help build a solid customer base. Webinars should be an essential part of your long term marketing plan.
On: Feb 7, 2019 By: Stacie Townsend
The Emergence of Mass Timber for Urban Building Projects
During the wood-age of building, nearly every metropolitan city had a giant fire, some more than once: Boston in 1872; London in 1666 (and 1212…and 1130…1135…and so on…London is one of the most well-known tinderboxes on the planet); Chicago 1871; and San Francisco 1906, to name a few. These fires were attributed not only to materials used in building, but also a lack of enough fire fighters, low water pressure, and lack of proper equipment.
On: Feb 4, 2019 By: Brad Blank
4 Reasons Why Building Product Brands Fail
Successful building products are the result of not only meeting customer’s expectations but cementing a positive brand experience in the user’s brain. A negative experience can taint a product brand and reduce specification opportunities. Very successful brands form a positive emotional experience with the end user. Why do some brands fail?
On: Jan 29, 2019 By: Brad Blank
LEED v4.1 For BD+C and ID+C Is Now Open for Registration
The USGBC has launched registration for both new construction projects as well as interior spaces with LEED v4.1 BD+C and LEED v4.1 ID+C. Focused on implementation, the USGBC states that LEED v4.1 is accessible, user-friendly and an agile tool. To participate, users can register LEED Online and review the LEED v4.1 Beta Guide.
On: Jan 25, 2019 By: Stacie Townsend
Climate Change, Part 5: It’s All About the Straws, Isn’t It?
This is this the final installment to the Climate Change series I’ve been writing for the last month or so, based on Bill Gates’s blog post. Since I’m wrapping it up, it seems timely to explain why I referenced straws as the title. My youngest daughter is an environmental champion and has been since she joined the Green Team at her elementary school in 3rd grade nearly seven years ago.

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GreenCE offers AIA HSW online continuing education, LEED online courses, ADA online courses, and LEED Exam Prep. GreenCE helps design professionals obtain their AIA HSW hours, LEED-specific hours, barrier-free hours, and IDCEC CE hours. The website delivers LEED Exam Prep for the LEED Green Associate exam, LEED BD+C exam, and LEED O+M exam. The online LEED certification courses educate architects, engineers, interior designers, contractors, and students.

GreenCE is a USGBC Education Partner that offers the only free LEED exam prep in the country. The LEED certification course includes a free LEED exam study guide, free LEED practice questions, and LEED certification tips and strategies. In addition, GreenCE offers free courses for LEED APs to obtain their LEED BD+C hours, LEED ID+C hours, and LEED O+M hours. Most GBCI courses are free and in video format.

GreenCE is an AIA Education Provider and offers free AIA online courses. The free AIA courses are sponsored by building product manufacturers. In addition, the platform offers barrier-free ADA courses for Texas and California architects. Texas barrier-free online courses and California Accessibility courses meet state requirements. TX ADA courses and CA ADA courses are created by the top ADA experts in the country.

Building product manufacturers can get specified by using GreenCE services. GreenCE develops AIA and LEED courses for product manufacturers to educate architects. The online architect courses help build brand awareness about building products. In addition, GreenCE hosts manufacturer webinars for 200-300 architects at a time. The AIA webinars and LEED webinars are free for architects who can learn about various products.

Finally, GreenCE helps manufacturers develop Health Product Declarations (HPDs), LEED v4 product documentation, mindful MATERIALS documentation, Google Portico documentation, and Declare Labels. We value our relationships with design professionals and building product manufacturers. They are crucial to our success.